Casey Hancock Casey Hancock

Where Workers Come From

  • Darlington County: 51.4%

  • Florence County: 10%

  • Chesterfield County: 9.5%

  • Plus Lee, Kershaw, Richland, and Sumter counties

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Casey Hancock Casey Hancock

Anchor Institutions & Employers

  • Sonoco

  • Duke Energy

  • Carolina Pines Regional Medical Center

  • Coker University

  • Governor's School for Science and Mathematics (GSSM)

  • Florence-Darlington Technical College

  • Byerly Foundation, Coker Foundation, Sonoco Foundation , SPC Cares Foundation

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Casey Hancock Casey Hancock

Top Employer Sectors

  1. Manufacturing — 1,843 jobs

  2. Health Care & Social Assistance — 1,424 jobs

  3. Retail Trade — 1,003 jobs

  4. Accommodation & Food Services — 875 jobs

  5. Educational Services — 749 jobs

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Casey Hancock Casey Hancock

Workforce Composition

Median worker age: 37.9 (younger than SC average of 38.9 and U.S. of 38.5)

24% of workers under 29 (emerging workforce)

52% ages 30–54 (established career professionals)

42% of workers earn more than $3,333/month

Workforce diversity: 53% White, 41% Black/African American, 6% Other

Economy has shifted from manufacturing-dominated (33% in 2006) to service-based; educational services tripled from 10% to 30%

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Casey Hancock Casey Hancock

Retail & Market Opportunity Stats

Total retail leakage opportunities:

  • Groceries: $32.2 million in annual leakage

  • Restaurants/Dining: $26.7 million in leakage ($11M full-service, $2.5M limited-service)

  • Clothing & Specialty: $34.7 million in leakage

  • Motor vehicle and parts demand projected to grow $18.2 million by 2029

  • Total retail trade demand projected to grow by $53 million by 2029

Supportable new business footprint:

  • Conventional grocer: 38,000 SF supportable

  • 6–12 new full-service restaurants supportable at 60% capture rate

  • $4.5M family retail and $7M shoes/jewelry/sporting goods at modest 40% capture

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Casey Hancock Casey Hancock

Headline Stats

$720.1 million total retail demand within Hartsville's 20-minute trade area in 2024, growing to $773.2 million by 2029

36,108 population within the 20-minute drive-time trade area

$613.1 million in consumer spending power in the trade area

49% of Hartsville's workforce commutes from outside Darlington County (vs. 34% state average) — exceptional regional employment draw

8,676 daily commuters into Hartsville for work (6,494 in + 2,184 in from other direction, 847 internal)

Projected population of 8,500 by 2035

332 new homes needed to meet projected growth (not counting current demand)

~3,500 workers commuting daily representing latent housing demand

41.5% of workers live in Hartsville's 29550 ZIP code

Median household income: $51,838 (Hartsville City)

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