Where Workers Come From
Darlington County: 51.4%
Florence County: 10%
Chesterfield County: 9.5%
Plus Lee, Kershaw, Richland, and Sumter counties
Anchor Institutions & Employers
Sonoco
Duke Energy
Carolina Pines Regional Medical Center
Coker University
Governor's School for Science and Mathematics (GSSM)
Florence-Darlington Technical College
Byerly Foundation, Coker Foundation, Sonoco Foundation , SPC Cares Foundation
Top Employer Sectors
Manufacturing — 1,843 jobs
Health Care & Social Assistance — 1,424 jobs
Retail Trade — 1,003 jobs
Accommodation & Food Services — 875 jobs
Educational Services — 749 jobs
Workforce Composition
Median worker age: 37.9 (younger than SC average of 38.9 and U.S. of 38.5)
24% of workers under 29 (emerging workforce)
52% ages 30–54 (established career professionals)
42% of workers earn more than $3,333/month
Workforce diversity: 53% White, 41% Black/African American, 6% Other
Economy has shifted from manufacturing-dominated (33% in 2006) to service-based; educational services tripled from 10% to 30%
Retail & Market Opportunity Stats
Total retail leakage opportunities:
Groceries: $32.2 million in annual leakage
Restaurants/Dining: $26.7 million in leakage ($11M full-service, $2.5M limited-service)
Clothing & Specialty: $34.7 million in leakage
Motor vehicle and parts demand projected to grow $18.2 million by 2029
Total retail trade demand projected to grow by $53 million by 2029
Supportable new business footprint:
Conventional grocer: 38,000 SF supportable
6–12 new full-service restaurants supportable at 60% capture rate
$4.5M family retail and $7M shoes/jewelry/sporting goods at modest 40% capture
Headline Stats
$720.1 million total retail demand within Hartsville's 20-minute trade area in 2024, growing to $773.2 million by 2029
36,108 population within the 20-minute drive-time trade area
$613.1 million in consumer spending power in the trade area
49% of Hartsville's workforce commutes from outside Darlington County (vs. 34% state average) — exceptional regional employment draw
8,676 daily commuters into Hartsville for work (6,494 in + 2,184 in from other direction, 847 internal)
Projected population of 8,500 by 2035
332 new homes needed to meet projected growth (not counting current demand)
~3,500 workers commuting daily representing latent housing demand
41.5% of workers live in Hartsville's 29550 ZIP code
Median household income: $51,838 (Hartsville City)